has joined forces with Cellarmasters to bring you an even greater range of quality wines and friendly, personalised service.
Here's why we think you'll love shopping with Cellarmasters...


Cellarmasters was established in 1982 and is 100% Australian owned, with a team of expert Wine Advisors to bring you personalised service and wine advice


Wines are selected by an expert Tasting Panel to meet strict criteria and standards ensuring you enjoy the very best quality every time


You'll gain access to thousands of exceptional wines from award-winning winemakers and prestigious regions, including brands you know along with many new, boutique labels


Your membership details will automatically carry over from Winemakers Choice and will be available online shortly - we'll give you a call to welcome you to Cellarmasters


Wine on Time deliveries will continue to be fulfilled and delivered - we'll confirm this individually regarding your specific plan


VIP and Gold members will be contacted personally about a range of exclusive benefits


Every wine is protected by a 100% Money-Back Guarantee for peace-of-mind enjoyment


Cellarmasters delivers to your door or you can Click & Collect free* from more than 480 BWS stores across Australia


Can’t wait? Start your wine journey today!
Use promo code WELCOME at checkout to receive FREE DELIVERY* on all online orders

For any questions or order information, call 1300 88 WINE (9463) 



  What does this mean for me as a Winemakers Choice member?
  You won't pay a membership fee any more. As a Cellarmasters customer, you'll get free access to thousands of wines from winemakers and growers across Australia, New Zealand and around the world.


  Do any benefits apply for Winemakers Choice Gold or VIP Members?
  If you held Gold or VIP membership with Winemakers Choice we will give you a credit for your previous year's membership fee in the form of a voucher. You will receive the voucher by email as soon as your details are in our system. Plus, Gold and VIP customers will receive free delivery* for 12 months along with exclusive offers and your own Personal Wine Advisor.


  What happens if I've recently placed an order with Winemakers Choice?
  Any recent orders you've made will be fulfilled and delivered as usual. Any new orders from today will be delivered from Cellarmasters by their national team of specialist wine couriers.


  Guaranteed 5-star quality
  In 1988, Cellarmasters purchased the old Woodley Estate winery site in the Barossa Valley creating the benchmark Dorrien Estate winery. This established a base from which to help Australia's small-batch grape growers and winemakers create their own wines exclusively for Cellarmasters. Wines made at Dorrien Estate continue to win multiple awards, making Dorrien Estate Australia's leading small-batch winery, rated 5 red stars (the highest rating) in James Halliday's Australian Wine Companion.


  What happens to my regular Wine on Time deliveries?
  You'll be automatically upgraded to a Cellarmasters Wine Plan at a quality level that exceeds your Wine on Time deliveries with no price increase. You'll be emailed before each new delivery and can opt-out or cancel at any time. You'll receive detailed tasting notes in each case, plus the opportunity to purchase any of the wines at exclusive Wine Plan-only re-order prices.


  How will my wine be delivered?
  Cellarmasters own network of specialist wine couriers who will deliver to your home or office. In outlying or remote country areas, delivery will be made to the nearest agent's depot. You can also opt to Click & Collect your order from more than 480 BWS stores across Australia, with free delivery*.


  How will I know where my order is?
  You can trace your order every step of the way online. You'll receive an email or text message when it leaves the warehouse, and when it's been delivered.


  Is there a delivery charge?
  Gold and VIP members will receive free delivery* for 12 months. All other orders will incur delivery charges per case, starting at just $6.95 per case. There's also a handling fee per case – $1.20 for metro areas or $1.40 for regional areas – this covers picking, packing and guarantees full replacement in the event of theft or loss in transit. See


  How long does delivery take?
  All wine is delivered from our cellars in the Barossa Valley, South Australia. Most metropolitan deliveries will often occur within 5 days, up to maximum 10 days to capital cities. Deliveries elsewhere will take a maximum 16 days. You can keep track of your orders online in the My Account section of


  Who owns Cellarmasters?
  Cellarmasters is part of the Endeavour Drinks Group, which is owned by Woolworths. This provides great opportunities for Cellarmasters to get access to wines from winemakers, brands and growers across Australia, in New Zealand and around the world, increasing the range of wines available to you.


  What if I don't like a wine?
  Cellarmasters offers a 100% Money Back Guarantee on every wine within its recommended drink-by date. If you're not happy with a wine, for any reason whatsoever, just let Cellarmasters know and you'll receive a credit to your account for the value of the wine. If there are any remaining bottles left, Cellarmasters will arrange to pick them up.


  How will I be contacted by Cellarmasters?
  Cellarmasters release a monthly catalogue with up-to-date specials and offers which will be sent by mail. You can also opt to receive emails with daily and weekly specials plus one-off deals. You can also choose be put in touch with a personal Wine Advisor – someone who will get to know you and your tastes and offer bespoke wine recommendations.


  Will I find the same brands I've been buying at Winemakers Choice?
  You'll find many familiar brands at Cellarmasters such as Penfolds, McWilliam's, Hardys, Tyrrell's, St Hallett, Grant Burge, Peter Lehmann, Wolf Blass, Saltram, Angove, Taylors, Chateau Tanunda, Banrock Station, Bleasdale, Philip Shaw, Langmeil, Tim Adams, Torbreck, Heirloom, Mr Riggs, Parker, Zilzie, Mount Pleasant, Rolling, Kilikanoon, Barwang, Forest Hill, Pierro, Plantagenet, Paxton, Alkoomi, Evans & Tate, Hesketh, Rosemount and more. You'll also find a range of exclusive, boutique wines that are made solely for Cellarmasters customers, from prestigious wine regions, crafted by award-winning winemakers.


  Is there a minimum order requirement?
  No, there is no minimum order requirement, and there's no obligation to buy to remain a Cellarmasters customer. The choice is always yours.


  Can I mix my own dozens?
  No, one of the reasons that Cellarmasters can offer you the best value is by only selling pre-mixed dozens or single cases. Case composition can be 12 bottles, 14 bottles, 6 bottles or one and two-bottle gift packs. Visit to view the range.


  Can I buy 16-bottle or 17-bottle cases?
  Due to occupational health and safety regulations regarding case weight restrictions, the maximum number of bottles we can send in one case is 14 bottles.


  As a VIP customer, will I still get a free bottle of wine?
  One of the ways Cellarmasters brings you good value is by offering predominantly pre-mixed dozens or individual cases. As part of these offers, from time to time you will receive offers that will occasionally include free bottles of wine.