Wine Questions

Why Should You Get A Wine Subscription?

The Smartest Way to Buy Wine

Cellarmasters is Australia’s largest supplier of wine subscriptions, or as we call them Wine Reservations. A Wine Reservation gives you access to the best wines at the very best prices. With satisfaction in every case, there’s a Wine Reservation to match your tastes and budget. Keep your cellar well stocked all year round or discover new varieties with expertly selected wines at the very best prices.


Here’s why a subscription to a wine reservation is the smartest way to buy wine:

Lower Prices and Bigger Savings

Customers on a wine subscription get exclusive access to new wines and special discounts directly to their email inbox. We also ensure that our wine reservation cases are available at the lowest possible price, with the highest possible savings. You’ll never see your mix for less. Wine Reservation customers also get exclusive, priority access to new release wines, latest vintages and limited releases. Love a wine you received in your Wine Reservation mixed case? Get 50% OFF when you purchase a straight case. Selected cases also come with FREE DELIVERY for even more savings.

wine subscriptions

Top Quality Wines, Guaranteed

All of our Wine Reservations are hand-selected and vetted by our wine experts. Wine Reservation customers get priority access to the best wines in the business. We work directly with our team of winemakers and wine buyers to provide top class wines and would never send you anything we wouldn't drink ourselves. Each case comes with exclusive tasting notes, often with wine tips and food pairings, for a holistic wine experience. We know it’s hard to commit to buying wine before you try it. That’s why we have our 100% Money Back Guarantee. If you try a wine and don’t like it, for whatever reason, just call us and we’ll credit your account. We want you to feel confident trying wines from us, and this makes it completely risk-free.

Complete Flexibility

Our wine subscriptions are tailored to your schedule. You’re not locked into anything and are free to skip a delivery, change to a different plan, or choose not to continue a subscription at any time. We will send you an email notification two weeks before your case is due to leave the warehouse. The email will give you a date that you need to make any changes to your delivery by, this includes adding to your order, skipping a delivery or cancelling your subscription.

Wine Delivered To Your Door

A subscription means you can just set up your wine plan to your requirements, then sit back and let us do all the hard buying (and heavy carrying) for you. No uncertainty, no hassle! We’ll inform you by email when your case despatches and an SMS alert you on delivery to your door. Now that’s a convenience for you. You can even redirect your delivery to a holiday address or send it as a gift to a friend. It’s completely up to you!


Explore our Wine Reservations here.

wine subscriptions