Experience the Cellarmasters advantage

There are many advantages to be experienced when buying wine through Cellarmasters.

There are many advantages to be experienced when buying wine through Cellarmasters. That’s why over 300,000 customers choose to shop with us. If you’re new to Cellarmasters, perhaps you’re not aware of the benefits. So we’ve put together these points to explain some of the key advantages of shopping with us.

Wide range of wines

As the largest direct online wine retailer in Australia, Cellarmasters offers a wide range of wines from some of Australia’s best-known labels, as well as from overseas. We have over 900 wines available to choose from, including everyday labels to prestigious names.


It’s this access to variety that keeps customers coming back again and again. There’s the assurance of being able to select tried and true favourites, but customers can also continue their wine journey by experiencing new wines whenever they wish.

Access to exclusive labels

Our customers also enjoy exclusive wines not available anywhere else. We achieve this by partnering with growers all over Australia and working closely with them.


We’re very proud of the relationships we’ve built with our growers and winemakers, and we’re equally proud of the range of boutique, high quality wines produced as a result of these partnerships.

We’re dedicated to delivering quality wines

At Cellarmasters, we have exacting standards. Before any wine makes it to your front door, it must first impress our panel of experts, headed up by award winning winemaker, Nick Badrice.


The panel tastes thousands of wines every year, only selecting those of a Bronze medal standard or higher. Between them, the members of our Tasting Panel have several decades of experience and their palates are fine-tuned to pick the very best of the bunch.

Best prices

It’s a myth that quality always comes at a price. Because of our strong grower partnerships and the absence of a middleman, we can bring our customers exceptional wines at extraordinary prices.


So why not browse our website and discover the advantages of being a Cellarmasters customer yourself? If you have any questions, you can chat to a Personal Wine Advisor on 1800 500 260.

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