Here at Cellarmasters, we are shocked by the catastrophic impact of bushfires in the Adelaide Hills. Reports state that around a third of all vineyards have been scorched or destroyed. At this time the full devastation of the bushfires is still uncertain.
We're also aware that the Hunter Valley may not have a vintage in 2020 because of drought, bushfires and smoke haze. On a company level, we are working on various initiatives that will enable us to support both of these affected regions in the coming months.
Half a million dollars has been pledged by the Woolworths Group, including Cellarmasters, to support The Salvation Army Australia Disaster Appeal and those affected by the devastating bushfires. We are working out the best and most appropriate ways to use our resources to optimise our contribution.
As a small contribution, Cellarmasters will donate ALL the profits from this Adelaide Hills Wine sale to the Adelaide Hills Wine Region Fire Appeal, which is the official account to support the recovery efforts in the coming months.
Donate to the Adelaide Hills Wine Region Fire Appeal.
Shop the wines, with all profits going directly to this Adelaide Hills Wine Region Fire Appeal.
For those who have the means, here are some other charities and appeals which will help our country endure and recover.
You can donate to The Salvation Army at any Woolworths checkout or at the Salvos website
WIRES - https://www.wires.org.au/donate/emergency-fund
WWF Bushfire Rescue - https://www.wwf.org.au/get-involved/bushfire-emergency
Wildlife Victoria https://www.wildlifevictoria.org.au/
Support our Firies
The RFS (NSW) - https://www.rfs.nsw.gov.au/volun…/support-your-local-brigade
The CFA (VIC) - https://www.cfa.vic.gov.au/about/supporting-cfa#donate-cfa
The CFS (SA) - https://cfsfoundation.org.au/donate