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Cellarmasters Rewards is our exciting new member program that gives you access to a suite of exclusive benefits and rewards. To take advantage of everything that Cellarmasters Rewards offers, simply login to your account and update your contact details to start enjoying...
Your Cellarmasters rewards benefits

Concierge Experience

Request your very own Personal Wine Advisor and start enjoying personalised, expert wine advice.

Exclusive Offers and Rewards

Access to member sales, offers and rewards.

Birthday Surprise

Celebrate your birthday with a gift delivered straight to your letterbox, inbox, or phone.

Access All Areas

You'll be the first to hear about upcoming events and enjoy member-only pricing.



Honour Roll 

By invitation only, Honour Roll lets you access wines from some of Australia's greatest winemakers.



Additional benefits for Wine Reservation Customers 

Expert selections , 50% OFF your favourite wines, detailed tastings notes and priority access to new vintage releases.

Any Questions?

1. What is Cellarmasters Rewards?


Cellarmasters Rewards is our exciting new member program that will give you access to a great range of benefits, rewards and surprises. It’s our way of thanking you for shopping with us.

2. How do I join?


If you’re a Cellarmasters customer, you’re automatically a Cellarmasters Rewards member. But to benefit from everything the program offers, make sure your contact details are up to date and we can contact you. Update your details by logging into your online account or calling us on 1800 500 260.

3. Why have we called it Cellarmasters Rewards?


Because that’s exactly what it does: reward you for shopping with us. You have a lot of competing options when it comes to buying wine, and we definitely don’t take you for granted. We feel you should be recognised and rewarded for choosing us.

4 What are the benefits of being part of Cellarmasters Rewards?


5. Do I earn points with Cellarmasters Rewards?


No, there are no points to collect with Cellarmasters Rewards. Our rewards program gives you access to a great range of benefits, offers and surprises.

6. Are there additional Cellarmasters Rewards benefits for Wine Reservation customers?


As well as all of the benefits mentioned above, Cellarmasters Rewards members with a Wine Reservation also receive these great additional benefits:

Expertly Selected

A team of experts curates every Wine Reservation case.

50% OFF

Order a straight case of your favourite wine from any Wine Reservation delivery at 50% off! See more details on Wine Reservation Page

Wine Tasting Notes

Take your wine appreciation and knowledge to a whole new level with detailed tasting notes on the regions, varieties, food matches and flavours of each wine.

Early Access

You’ll receive early access to new vintage releases – before anyone else. Find Out More About Wine Reservations.

7. Do I need to sign up to emails to receive these benefits?


Although most of our rewards, exclusives offers and events will be communicated via email, we will also communicate Cellarmasters Rewards offers via our Wine Advisors (over the phone) and sometimes by mail. You can change the frequency of emails or calls you receive at any time by logging into your online account or calling us on 1800 500 260. and updating your Contact Preferences – the choice is always yours.

8. How do I update my details?


You can update your details by logging into your online account or calling one of our Customer Service Team on 1800 500 260.

9. How do you manage my personal information?


We take your privacy seriously and are committed to compliance with privacy laws in the management of your personal information. For more information about how we approach this important issue, please see our Privacy & Security Page.

10. What is a Wine Concierge Experience and how do I get it?


Your wine journey is as unique as you are. So to help you master it, why not use our free Wine Concierge Experience. If you need help choosing the perfect wines, advice on food matches, help with cellaring times or just about anything else, you can call one of our highly-trained and passionate Wine Advisors on 1800 500 260.

And if you’d like to experience an even higher level of personalised service, you can request your very own Personal Wine Advisor for free. Meet our Personal Wine Advisors.

11. What if I want to stop or change my Personal Wine Advisor?


We understand that not all relationships work out, so you can stop or swap your Personal Wine Advisor at any time. Simply call 1800 500 260 or submit a request.

12. What is Honour Roll?


Available by invitation only, Honour Roll wines are made exclusively for Cellarmasters customers by some of Australia’s best winemakers. To find out more or to submit your expression of interest, go to our Honour Roll page

13 What is a Wine Reservation?


A Wine Reservation is the smartest way to buy wine. Each case is selected by experts and delivered to your door at regular intervals – saving you the hassle of keeping on top of your collection. To find our more go to our Wine Reservations.