The Cellarmaster Wines Story
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Cellarmasters originally consisted of four people working out of a tiny office above a real estate agent in Bondi Junction. That was back in 1982, when Australian wine drinkers were reaching for Ben Ean Moselle, and the rest of the world was reaching for French wine. Things have changed since then: Australian wine lovers are sophisticated drinkers who know the difference between their Chardonnay and their Verdelho at ten paces; the rest of the world can't get enough Australian wine; and Cellarmasters has grown to become the largest direct marketing wine company in the world. With wine clubs in seven countries and over 1.2 million customers world-wide, we're one of the biggest success stories in the Australian wine industry. And we're just hitting our stride.
Part of our success is due to our faith in the ability of Australian wine growers and wine makers. As well as stocking the big brand names, we've made an effort to seek out the smaller growers and wine makers, and then work with them to help develop their wines. It's a strategy that's paid off better than anyone could have predicted: around 60% of the wines we stock carry a bronze medal or better-a success rate that's the best in the industry.
Most of our success, however, can be put down to one thing: we love wine. Every employee of Cellarmasters undergoes rigorous wine training, and if they're not a wine lover when they begin the course, they certainly are when they finish it! That passion communicates itself at every level of the business, from the choosing of the wines through to their delivery. We give our customers the highest level of service and care; in other words, we offer the sort of service that we, as wine lovers, demand for ourselves.
Now, each week 16,000 cases of wine leave our warehouse in the Barossa Valley destined for the homes of wine lovers all around the country. No matter where you live in Australia, Cellarmasters' couriers can find you and leave you stocked premium wines to enjoy! Our 100% money back guarantee also applies to every case that leaves our building. This means that is for what ever reason you don't enjoy a Cellarmaster wine you will be refunded the value of the wine no questions asked - it's risk free wine buying!
But enough about us. The proof of the vino is in the drinking. If you'd like to know more about Cellarmasters or the wines we sell, give one of our wine consultants a ring on 1800 500 260. They'll be only too happy to help.
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