our story

30 years ago

It began in 1982...

When launched in 1982, Cellarmasters consisted of just four people working out of a tiny office in Bondi Junction. Those were the days when Australians were drinking Ben Ean Moselle, Barossa Pearl and Cold Duck – and the rest of the world was reaching for French wine. Australian winelovers soon discovered the great variety of Australian wine and Cellarmasters grew to become the largest direct retailer of home-delivered wine.

Much has happened

Thanks to more than 300,000 of you

Today more than 300,000 people across Australia enjoy wine shopping with Cellarmasters. And we remain true to our original vision. Of course we couldn’t have got where we are without you, our customers. Thank you.

Where are we now?

Where are we now?

You can shop with Cellarmasters online from any location in Australia, or talk to one of our Wine Advisors on 1800 500 260. The Cellarmasters difference is that we don’t have any stores. We deliver wine straight to you from our cellar in South Australia’s Barossa Valley. So when you shop with Cellarmasters, you’re only a step away from the people who grew the grapes and made the wine.

Our people

A friendly bunch

Our Wine Advisors love wine. Each of them completes wine courses covering grape varietals, winemaking, wine regions and more. They taste all our wines. So when you talk to a Wine Advisor they’ll have the answers you need.

Wonderful wine

Supporting Australian Growers

Much of our success is due to the dedication of grape growers and winemakers with whom we’ve built strong friendships. We stock all the big-name brands like Penfolds, Grant Burge and Yalumba to name a few. We also love supporting smaller, independent growers and winemakers such as Vasarelli, The Gallows, McLean’s Farm, Riversdale and more.

Shop Australia-wide, 24/7

Shop Australia-wide, 24/7

Wherever you are in Australia we make it easy for you to discover exceptional wines at great prices. You can shop online 24 hours a day, 7 days a week.