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About Cellarmasters

About Cellarmasters

It began 30 years ago in 1982

Many years ago four people with a passion for wine turned a key and unlocked a small office perched above a real estate agency in Bondi Junction. With a creak of the door Cellarmasters was officially open for business. The year was 1982, and a simple vision had brought these four together: to share their passion for wine with the rest of Australia.

Of course, much has happened since then.

Australian wine has stormed onto the world stage to claim its place. Cellarmasters customers now number a staggering 330,000 customers as at January 2012. And now, 30 years on we continue to stay true to that original vision.

Thirty years! That’s quite a milestone! Of course we couldn’t have got there without loyal members, and to say thanks we’ll always strive to provide you with the best wine deals and best service possible.

Where are we now?

As mentioned, at last count Cellarmasters membership was a whopping 330,000… and it’s growing. This makes us one of the largest wine direct marketers in the world. This scale means no middleman; we source wines directly from the winery or vineyard concerned. So you get direct access to great wines at great prices. It’s like an express route straight to the cellar door.

In fact, every week around 21,000 cases leave our warehouse in the Barossa Valley destined for the homes and offices of wine lovers across the country. No matter where members live in Australia, we’ll get their wine to them quickly and efficiently.

Our people

They’re a great bunch. And like you, they’re passionate about wine… and quality of service. Every one of our people goes through extensive wine training covering everything from wine history, manufacture, varietals, regions and more. They also have regular tastings of new wines so they stay up to date (yes, we make them spit it out, but occasionally they can take some home). This means when you call and talk with a Cellarmaster Wine Consultant they’ll have the answers to your questions, and if they don’t know, they’ll find out.

Wine... wonderful wine

Take a wander through our website and you’ll see we have lots of wine. Some you’ll know – the big brands and favourite labels you see everywhere. Others will be new to you. These ones are exclusive to Cellarmasters, and are small parcels of boutique wines sourced directly from individual wineries and independent growers. This means you can discover great wines you would otherwise not be exposed to.

Fantastic deals

Being a Cellarmasters member means you always have access to great wines at a great price. Every month we work hard to bring you fantastic wine deals – just take a look at the latest offers on this website and you’ll see what we mean. And if (in the incredibly unlikely situation) nothing takes your fancy, jump on the phone for a chat with one of our Wine Advisors.